Promoting your YouTube channel on Instagram can be a great way to get more eyes on your videos and grow your audience, but it’s important to take things slow and make sure you’re doing everything correctly.

You don’t want to risk getting in trouble with YouTube or Instagram by promoting content that isn’t yours, so here are some ways to promote your YouTube channel on Instagram without breaking any rules!

so grab a cool cup of coffee as we take on this interesting journey on how to promote your youtube channel on Instagram and get active and engaging users to your channel. let’s get started…

Make your Videos Visual

With YouTube, you can make some of your videos available for free to anyone with an internet connection, and you can also make them private so that only paid subscribers will be able to see them.

How to Promote Your YouTube Channel on Instagram

That latter option is important if you’re trying to get more followers on your channel because it gives viewers a visual cue that they’ll get something special by signing up as a subscriber. Once they know they’ll receive new content, they’re much more likely to return and watch some of your old videos.

If viewers enjoy what they see but aren’t sure about spending money yet, give them more reasons (like behind-the-scenes footage or a special episode) by offering even higher subscription options.

Add a Video Call-to-Action At The End of Your Videos

If you have a video channel, it’s important to include CTA’s in your videos. One simple way of doing so is by adding a video call-to-action at the end of your videos.

In order for people to be aware of what they can do when watching a video, it is important that you encourage them with text and videos within your videos.

Let them know about special offers, new products, or events related to your niche as well as how they can subscribe via email to get informed about all that good stuff!

To do so, all you need is video editing software, such as Camtasia or Final Cut Pro. Add your call-to-action at the end of your videos by just adding it into one of your next videos!

Tell Followers What You are Doing in Your Videos

If you’re making videos about cooking or DIY projects, tell followers what you are doing in your videos. This can be as simple as telling people what ingredients or tools you are using. If people can see what they would look like making a video, they will be more likely to make their own versions of it and share them with their followers.

In addition, taking viewers behind the scenes gives them a greater sense of connection with your brand and with you. By showing what you are doing in real-time and how long it takes to make each video, people can see that you are human just like they are.

They can see what goes into creating their favorite content. And many people find it motivating when they feel that a video was made by someone who is just like them—not some special person who makes videos as his job!

Encourage Them to Join you Live

Post on your Instagram Story when you’re going live, encouraging viewers to join you. This will not only make them more likely to engage with your content when they see it in their feed, but also give you an opportunity to link directly back to your YouTube channel from your profile.

You can use social media management tools like Hootsuite or Sprout Social for scheduling and posting, which will help ensure that all of your posts are engaging and scheduled out ahead of time.

If you don’t have a great deal of time for social media marketing, but you do have money, hire someone who does. This way, you can focus your efforts on where they will make a difference.

Share Behind-the-Scenes Content

How to Promote Your YouTube Channel on Instagram

That way, when your audience logs into Instagram they’ll find fresh content ready for the—content they couldn’t have known about unless they were connected with you. There are tons of ways you can capture behind-the-scenes photos and videos; here are a few ideas.

Offer your followers a behind-the-scenes look at what goes into your day. This can include photos of you at work (meetings, checking email, conference calls), from home (putting groceries away, doing laundry), or just random moments in between (eating lunch, walking down the street).

You don’t need to give too much context for these types of posts; let them serve as fun reminders that you’re a real person.

Partner with Influencers

An influencer is someone who has a sizable following of people interested in their niche. The size of an influencers following is measured in audience reach, typically defined as a total number of followers multiplied by an average audience engagement rate (how often those followers interact with posts).

Use hashtags in your Posts

Hashtags are a great way to get exposure for your posts. When you use hashtags in your posts, it makes them searchable by anyone. When people search for specific hashtags and don’t find any content, they’ll click on another hashtag or post that might be relevant.

Hashtags can help you connect with your target audience and promote your channel. Let’s say you want to make a video about fitness tips, you can use fitness hashtags that are most relevant to your target audience. Or, if you want to post a video related to technology, use #technology or #technologytips hashtags.

The benefit of using relevant hashtags is that people will discover your post directly through these searches without needing any extra work from you!


Creating a successful YouTube channel is tough, and doing it alone is even tougher. Try asking for help, and you’ll find that your channel will grow faster with new subscribers in no time.

Now that you know how to promote your channel on social media, let us know how you did by leaving a comment below! Happy growing!